Concrete Countertop Solutions Case Study

About the client

“Z Counterform System” is recognized as the go to solution for cast-in-place concrete countertops. The company behind it, Concrete Countertop Solutions, has grown into a one-stop shop for all decorative concrete needs. A family owned and operated business based out of Northeastern Pennsylvania.

The Challenge

  • Volume of Transactions
  • Cost Per Conversions
  • Fit within budget restrictions

Our Results Here is a quick run down of our results:

  • Number of transactions have increased by 39.6%
  • Google Ads Conversion rate increased by 44.6%
  • Cost per conversions decreased by 13.5%
  • Revenue from paid traffic has increased by 57.7%
  • 39.26% of all orders on the website is from Google CPC
  • 5.62% average month to month growth from Google CPC
  • Target Return on Ad Spend (ROAS) of 3,295.61% was reached

Our Services:

  • Keyword Research on Competitors
  • Bid Strategy Optimization
  • Google Adwords Optimization
  • Location and Device Performance Analysis
  • Adwords Demographic Optimization
  • Click Fraud Detection and Optimization

Complex Solution Provided:

  • Google Search Ads +
  • Google Dynamic Search Ads +
  • Google Shopping +
  • Google Remarketing

Step-by-Step Solutions