TEA Blog


Redesigning a website t only about giving it a fresh look and feel. A redesigned website should deliver a better overall experience to your visitor, and that goes much deeper than aesthetics. Your digital analytics can help you understand what your visitors are doing on your website, while also distinguishing content that works well from content that t.

Before looking at your data Analytics or whichever analytics platform you use, take a moment to review the goals youd like your website to accomplish. For example, a content-heavy website might want to keep visitors engaged with interesting articles, in which case, a goal for pageviews and time on site/page would be relevant. A new brand or budding startup company might be interested in gaining more recognition through social media, so they might create goals around social elements like share widgets. An e-commerce site like Amazon aims to make sales, and for them, conversion is the ultimate goal.

Your website is an extension of your organization and should work toward achieving your business objectives, just as a store or spokesperson should accomplish this offline.

Here are a few metrics to consider before redesigning your website:

Internal search

What is it?

If your website has a search box, visitors can use it to find specific content your website.

How can it influence website redesign?

You might think you know what your visitors want, but checking your internal search keywords is a good way to know for sure if your website is lacking content or products that are in high demand, or if that content or product is difficult to find on your site. At MaassMedia, we tipped off one of our clients when we discovered a large number of internal searches for thumb drives. The client did not sell thumb but added the product to their inventory when they realized their visitors were looking for them.

How can it influence website redesign?

Clickmaps allow you to identify the links that are performing best and worst, which can help you evaluate the effectiveness of your call-to-actions. Some platforms offer more advanced that can follow mouse movement and in addition to clicks. There is even an emerging technology that can follow a visitors eye movement on a page. Knowing which parts of a page draw the most attention can help you identify the most appropriate spots to place content on a page, as well as spots that dont perform as well.

Screen resolution

What is it?

Screen resolution refers to the size of a visitors screen in casino online pixels. Screen resolution can be modified on most computers, and it differs from the screen resolution on a tablet or mobile device, which is significantly smaller and often has different proportions.

How can it influence website redesign?

Tech savvy readers may recall a time long before mobile and tablet browsing when 1024768 pixels was the standard screen resolution. Prior to that, 800600 pixels was the norm. Today, however, screens come in all shapes and sizes, and resolution can be customized to a number of dimensions. It is important that your website looks and functions its best on any device at any screen resolution.

You can optimize your site for common resolution(s) and redirect visitors to a version of your site fit to their screen, or you can implement a new technology called responsive design.

Bounce rate

What is it?

Not to be confused with exit rate, which is simply the percent of visitors who leave a specific page, bounce rate is the percentage of visitors who leave your site without visiting any other page. After landing on a page, the visitor either clicks offsite or closes his or her browser window.

How can it influence website redesign?

A high bounce rate t necessarily a bad thing, depending on the purpose of the page. If a visitor is able to find everything s/he needs on a single page, that bounce is an indication that the visitors needs were met. Most websites, however, are structured in a way that the visitor must visit several pages before conversion.

On an e-commerce site, for example, a visitor might click on a category of products, then a product detail page before adding the item to their shopping cart and, ultimately, making the purchase. In this case, it would be considered a loss if the visitor left the homepage without visiting any other pages. If you take a look at the pages on your site with the highest bounce rates, you can quickly identify pages that are underperforming and start thinking of solutions for improvement.

Time on page

What is it?

This one is pretty self-explanatory: Time on page calculates how long visitors spend on a given page, on average.

How can it influence website redesign?

As with bounce rate, a page with a low average time on page is not always a downfall. If the page t particularly content-heavy and quickly gets to the point, a visitor might only need to spend a few seconds on it before moving on.

However, unusually low time on page can be a red flag that it needs some work. Visitors spending an average of 10 seconds on a page with your bio might be turned off by the number of words on the page, a lack of images, and/or your ego. On the flip side, visitors spending 10 minutes on a smaller page would be an indication that they cannot find what they are searching for.

Has your organization used data from digital analytics to influence a site redesign? What metrics did you look at?

ARTICLE SOURCE: This factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog.