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Process automation is used because it speeds up operations, saves effort, cuts costs, and improves reliability and quality. Where corporations have their eye on the bottom line and customer satisfaction, consumers may want a more comfortable and care-free life. The marketing language may differ accordingly, but the same advantages apply to business and consumer sectors alike. Many enterprises started automating processes for themselves. They had the resources to allow them to invest in sometimes complex technology. Now it is possible to use a software application that excels in both ease of use and power to make automation projects viable for any environment with an information technology component.

The Internet of Things The Internet of Things is a concept that is fast becoming a reality. Not only is it feasible to embed intelligence into everyday products, but many of them already have it. Chips in cars, house security systems and fridges, for example, gather information for appropriate action to be taken. When the chips are connected to the worldwide web, they can be monitored and piloted remotely too. While mass-market automation will continue (like your central heating system thermostat), this connectivity over the net opens the door to personalized automation projects provided by outside suppliers (like smarter heating operations, and remote detection of heating system problems or maintenance needs).

A Marketing Calculation With a need and a desire for automation projects present in enterprises and private end-users, and with todays connectivity and technical accessibility, potential customers abound. The size of an individual project may vary, but a quick comparison of business and consumer market sectors gives food for thought. Estimates may differ, but lets take the total number of small businesses in the world to be around 200 million (small businesses make up the largest percentage of all businesses, by far). Compare this with the total number of people in the world (7.1 billion).

Although not every individual or company will be a customer, the raw potential is 35-to-1 in favor of consumers. Clearly, this estimate is rough at best. It doesnt take into account that people live together in families and share lawn sprinkler systems and burglar alarms. But you can see where its going.

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