Mahone’s Wallpaper Case Study

About the client

Mahone's Wallpaper Shop is Lynchburg's destination for designer wallpaper & fabric plus much more. A family owned and operated business since 1969. Mahone’s is dedicated to providing quality products for your home while offering an unmatched level of customer service both in-store and online.

The Challenge

  • Sales from Google Shopping campaigns.
  • Revenue for Google Shopping campaigns.
  • Cost per Conversion.

Our Results Here is a quick run down of our results:

  • Total transactions increased by 120% and Conversion Rate by 12.3%.
  • Cost per Conversion was decreased by 20.1% and Cost per Click by 4.7%.
  • Revenue from Google Shopping Campaigns have increased by 52.1%.
  • Sales from the Google Shopping Campaigns now account for 68.26% of the overall sales made from Google Ads.
  • Adwords CPC Campaign made 12.7% more than Organic Sales Traffic. Adwords CPC Revenue has increased by 31.2%.
  • 21.68% of all website sales can be majorly attributed to our company’s efforts and campaigns.

Services provided:

  • Bid Strategy Optimization
  • Google Adwords Optimization
  • Location and Device Performance Analysis
  • Ad Schedule Optimization
  • Intelligent Auto Bid Management
  • Click Fraud Detection and Optimization

Step-by-Step Solutions

TEASoftware