Do I Need an AdWords Campaign Management Service?

If you’re reading this article, the chances are that you need some help with your PPC activity. The fact that you’re willing to research AdWords campaign management is an excellent start. Pay-per-click advertising is reasonably straightforward in principle, but there is a vast knowledge base that is needed to reach ‘expert’ level. When managed correctly, your AdWords activity can bring in new customers, increase sales, and create new hot leads. You can increase the exposure of your business and make an excellent return on your investment. Conversely, a badly managed campaign without proper insight can soon become costly and ineffective.

If you’re asking the question ‘do I need an AdWords campaign management service?’ then the likely answer is ‘yes’. However, there are certain other questions that you must answer first. In this article we’ll explore five of the key questions you need to answer before you can determine whether you need help with your PPC marketing. We’ll also explore some of the key features of our own TEA Software and how it can provide the perfect solution for your business.

What is AdWords Campaign Management?

Whether you’re managing your AdWords account, or having an agency do it for you, there is a lot that goes into maintaining it. From researching, organizing and launching campaigns, to tracking and analyzing their performance, it requires near-constant attention. The main aims of your AdWords campaigns are:

• To increase traffic that converts to your website. This is harder than it sounds, and often it’s hard to determine the quality of the traffic you’re generating.
• To increase your Quality Score. Your Quality Score is a measure of a few factors. This includes the relevance of your keywords, both to your ad copy and to the rest of the words in a group. It also covers the click-through rate of your ads, and the quality of the ad copy and landing pages. Quality Score determines your cost per click.
• To maximize your ROI. . Ultimately, you want to have the best possible return on your investment. If you’re spending money advertising, it’s important that it generates new sales and customers.

AdWords Campaign Management: 5 Key Questions

Now that you know what you should be achieving with your AdWords activity, you have to determine whether it’s something that you can undertake with the current resources you have. Whether you’re a sole trader, small business owner, or responsible for an entire eCommerce team, these are the key questions you need to ask:

Can You Keep Up with Constant Changes?

PPC marketing is a rapidly developing industry. As search engines strive to give the best possible results to search queries, they are constantly changing and improving the algorithms that power their search. There are most certainly more changes to PPC coming, and as such the way that AdWords works will inevitably change. As a marketer, you must ask whether you have the time and resource to keep up to date with these changes. Not doing so will mean your advertising is less effective. As we’ll explore further down, your PPC activity requires a lot of attention to maintain its effectiveness. Can you realistically devote the time or resource to do this, and keep on top of emerging trends?

For many businesses, there are other channels that are equally important and demanding. Taking attention away from these channels to research and train to keep on top of PPC changes simply isn’t possible.

Do You Have Enough Expert Knowledge?

This is heavily linked to the above point. We’ve mentioned already that, although simple to grasp the basics,PPC marketing requires a lot of unique knowledge.The breadth of this knowledge covers everything from how to successfully research keywords and group them, as well as how to correctly analyze performance data. You’ll also know how to craft ad copy and landing page content that is SEO-friendly and enticing. This is a lot for one single individual to undertake, particularly if you’re running multiple campaigns.

Take a look at the resource you have, whether it’s the time you as an individual can spare, or the team at your disposal. Do you have enough expert knowledge available? If you or your team constantly has to uncover the basics of PPC and how certain metrics can impact performance, that is time lost.

Can You Afford to Keep Your PPC Activity In-House?

What we’ve established with the first two questions is that you need a very particular and specialized skillset in order to run an effective PPC campaign. If you don’t already have this, can you afford to add the resource? Adding another member of staff to an eCommerce trading/marketing team isn’t cheap. There are many associated costs with hiring a full-time member of staff. Furthermore, even if you can afford the cost, could it be better spent elsewhere?

AdWords campaign management services, although not cheap, can definitely be a cost-effective alternative. Whether it’s a specialized agency, or a software provider such as TEA Software, there are plenty of options available that can help you get the most from your pay-per-click advertising.

Can You Focus 100% On AdWords Campaign Management?

If you do have the resource and the knowledge to run your PPC activity internally, do you also have the time? eCommerce marketing uses a multi-channel approach. There are many different ways to promote your business and products or services. Effective online companies utilize all of these channels in a converted effort. To do this, it requires near-constant attention to each different area. If you’re a small business owner, or in charge of an eCommerce team, you have to ask whether you can dedicate enough time to your PPC activity.

Not only do you have to invest a lot of time in to researching and collating keyword data, you also have to write ad copy and create landing pages. Furthermore, once your campaigns are launched, you’ll ideally want to be making daily adjustments. Paying close attention to your analytics, you’ll need to know what’s working and what isn’t. Many amateurs will only check their AdWords account every month or so. This isn’t enough if you want to maximize your ROI.

Do You Have the Analytical Knowledge to be Successful?

Perhaps the most important element of succeeding with your PPC campaigns is having the right analytical insight. For example, you may be able to identify an increase in traffic from certain keywords. However, you may not be able to determine the quality of that traffic. Are people who reach your website from your PPC ads converting? Are they new leads? Is it actually clickfraud? Without knowing these factors, it’s impossible to run a truly profitable campaign.

If customers are arriving at your site and quickly leaving, this could be indicative of a number of things. It could mean that they’ve reached your website in error; the PPC advert has appeared on an unrelated search that contains the keyword. In this case, you’ll want to use a negative keyword to avoid further instances. However, it could also be an automated bot that has been sent to your website in order to incur you the cost of the click, without any intentions of buying anything. Identifying these threats is crucial, and it’s one of the many features that TEA Software has.

TEA Software: Expert AdWords Campaign Management

The team at TEA has spent a great deal of time perfecting the art of AdWords Campaign Management . With our expert eCommerce and PPC knowledge and wealth of experience, we’ve produced a software suite that can help you get the most from the money you spend on pay-per-click advertising.

Our aim is to partner with your business to give you all of the insight and expertise required to maximize your ROI. Some of the features we think are most useful include:

Engagement Measurement

One of the features we identified earlier was the need to know how traffic interacts with your website. If your ad copy is doing its job and brining in new customers, how are your landing pages performing? TEA can give details of how users engage with your site, as well as segment them based on potential and threat level. By identifying the parts of your site that get the most engagement, you can perfect your landing pages to convert at a higher rate. With TEA you can increase your engagement and increase your conversion rate.

Threat Elimination

We’ve mentioned the term clickfraud a few times. As established, this is where unwanted traffic clicks through on your ads, costing you money without the intention of converting. The advanced AI of TEA Software can quickly identify these sources of traffic. It can block the IPs they come from, and compile a list that you can send to Google. Your AdWords account will then be reimbursed for the erroneous spend.

Automated AI Bidding

Perhaps the most useful part for your AdWords campaign management is the automated AI bidding software. It can improve your PPC results within 30 days, or we’ll give you your money back. We can decrease your spend and increase conversion with TEA’s powerful tools. The software can identify the changes that need to be made to keyword performance and update the bid automatically. Although Google does this, it can take up to 18 hours. With TEA, real time data is used, giving you the most relevant data, allowing you to outmaneuver the competition.